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Director Steve Cope and 2AM collaborated with McCann Manchester to create an exciting new brand film for Smyths Toys Superstores. 

The film features an all-star ensemble of this Christmas’s must-have toys including; Toy Story’s Forky, Pikachu and Boppi the twerking Llama, all conducted by the Smyths hero character Oscar, whom as a concert maestro, brings to life his own magical, musical extravaganza with the power of his imagination.

Smyths Toys Superstores – If I Were A Toy

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Beyonce’s If I Were A Boy has been cleverly re-interpreted to If I Were A Toy.  The song was recorded by sound lounge in the legendary Abbey Road Studios, with the musical score courtesy of the Prague Philharmonic Orchestra.

Cope blends elements of live action, CGI and animation to create the illusion that the toys are in a full-size beautifully ornate concert auditorium. Cope collaborated on the creation of this spot with the help of Adam Richardson and Becci Nadin at McCann Manchester. 

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