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Director Karen Cunningham is best known for the extraordinary naturalistic performances she gleans from children. 

That coupled with a strong cinematic aesthetic and compelling storytelling makes her films both wonderfully engaging and re-watchable, but also very powerful. 

Casting, casting, casting is how Karen summed herself up. She is literally all about the casting and that is patently obvious when you watch her reel; incredibly authentic characters with genuine depth, warmth and real charm.

Nick Crabb, 2AM owner, MD/Exec Producer, said: “Seriously, Karen is the best children’s performance director in commercials today, she’s an incredibly talented director with an extensive wealth of experience which complements our roster perfectly. She most definitely knows her craft. Karen of course doesn’t just do children, she’s a performance director, and this is something we are very keen to develop further together.”

Aly Moffat, Exec Producer, said: “I have been an admirer of Karen’s work for many years, she has been a real pioneer, remaining consistently at the top of her game. We are very lucky that she has chosen 2AM as her new home and I am excited for what the future now holds.”

Cunningham herself said: “I am so excited to be joining the 2AM family. I have the utmost respect for what Nick and Aly have created and I am delighted to be sitting alongside such a talented group of directors.”

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