A bonkers search for bok choy
In this delightfully insane vid for the Thai Health Promotion Foundation, a young lady goes to all lengths to pick up some Kwang Toong for her sickly master.
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Credits
powered by
- Agency Leo Burnett/Bangkok
- Production Company mum films / Vanilla Film
- Director Suthon Petchsuwan
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Credits
powered by
- Agency Leo Burnett/Bangkok
- Production Company mum films / Vanilla Film
- Director Suthon Petchsuwan
- Sound Design Mellow Tunes
- Assistant Director Chairat Piriyawattanakul
- Executive Producer Pattarajitr Trakarnkate
- Producer Namon Suttikittibuth
- DP Teerawat Thitikornwanich
- Editor Dechmongkol Prasertsit
- Assistant Editor Kritsana Thaweesang
- Colourist Rattana Leedamrongprasert
- Post Producer Rattana Leedamrongprasert
- Post Producer Namon Suttikittibuth
- Art Director Smach Chotitat
- Art Director Sompat Trisadikun
- Chief Creative Officer Sompat Trisadikun
- Copywriter Sirikorn Rungrueangdechaphat
- Creative Director Nuwadee Ketruangroch
- Producer Sarawut Lertkittipaporn
Credits
powered by
- Agency Leo Burnett/Bangkok
- Production Company mum films / Vanilla Film
- Director Suthon Petchsuwan
- Sound Design Mellow Tunes
- Assistant Director Chairat Piriyawattanakul
- Executive Producer Pattarajitr Trakarnkate
- Producer Namon Suttikittibuth
- DP Teerawat Thitikornwanich
- Editor Dechmongkol Prasertsit
- Assistant Editor Kritsana Thaweesang
- Colourist Rattana Leedamrongprasert
- Post Producer Rattana Leedamrongprasert
- Post Producer Namon Suttikittibuth
- Art Director Smach Chotitat
- Art Director Sompat Trisadikun
- Chief Creative Officer Sompat Trisadikun
- Copywriter Sirikorn Rungrueangdechaphat
- Creative Director Nuwadee Ketruangroch
- Producer Sarawut Lertkittipaporn
What's the hardest you've ever searched for a recipe's essential ingredient?
It's probably safe to say you haven't gone to the country-crossing, eyeball-yanking lengths of the young protagonist in this delightfully deranged spot for the Thai Health Promotion Foundation.
Seeing her on a mission to rustle up some Kwang Toong for her master, the star of Bok Choy assaults market workers and pleads with farmers to get some of the good stuff, even if it's out of season.
With an unexpected message as it's denouement, and some lovely 4th-wall-breaking comedy interludes in between, this madcap adventure from Leo Burnett Bangkok and director Suthon Petchsuwan certainly sticks in the mind.
