AIG and All Blacks deliver the don'ts of driving in Japan

As Japan readies itself for an influx of overseas visitors for the 2019 Rugby World Cup and Tokyo 2020 Olympics and Paralympics, AIG has launched a campaign educating tourists how not to drive in Japan - with a little help from the New Zealand All Blacks.

In the film, created by TBWA\HAKUHODO, the burly rugby team demonstrate eight different Japanese traffic rules in a humorous and hands-on way - from driving on the left side of the road, to identifying triangular stop signs and the appropriate way to behave around the infamous 'traffic robots' (hint: don't take selfies with them - they've got an importance job to do).

With language and cultural barriers also posing a risk of embarrassment, the campaign also includes “How NOT To” cards, distributed to more than 30,000 Japanese restaurants, bars, traditional inns and retailers, encouraging guests to understand and respect local customs.