Argos is fashion forward in new autumnal spot

Channelling the spirit of the approaching autumn season, The&Partnership London has launched the Argos Autumn/Winter Home and Furniture collection with an update to their successful So Stylish You Can Wear It campaign.

Shot in the English countryside, this spot sees an unassuming couple (who also featured in the SS19 campaign) stumble across an array of striking models and woodland creatures who strut along an ethereal forest catwalk, clad in a curated range of Argos’s stylish homeware and furniture.

“It’s always nice when a campaign is both liked and successful," said Danny Hunt, Creative Director at The&Partnership London. "After the fame of SS19, we re-approached the same narrative but this time we pushed the fashion element even further; taking our ridiculous catwalk of brave models into the woods and incorporating larger pieces of Argos homeware into our designs. It was a feat, but the results are stunning... that’s fashion baby!” 

The two-day UK shoot, at Burnham Beeches in Buckinghamshire, was oversees by Stink Films' Traktor, with costume designer Verity Hawkes asked (as she was for the Argos SS19 campaign) to incorporate and design bigger and bulkier pieces of furniture, such as sofas, chairs and cabinets, into the costumes.

“Even though this is a continuation of the previous campaign, this one feels like the next step up, both in fashion, tone and humour," said Traktor. "A little warmer, a little cheekier, yet still seriously stylish. Some people might say that two animals in one ad is too much, but in this case we certainly needed the white horse - and we simply couldn’t resist Bob, the talking owl; he’ll stare you down, but he is a nice bird.”