Audi’s raging bulls
The German auto giant delivers a new cattle-themed car chase spot that’s packed with cojones.
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Credits
powered by
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- Production Company Moxie Pictures/London
- Director Alessandro Pacciani
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Credits
powered by
- Production Company Moxie Pictures/London
- Director Alessandro Pacciani
- Colorist Nick Metcalf
- Sound Designer/Audio Post Charles Deenen
- Sound Design/Audio Post Source Sound
- DP Paul Meyers
- Editor Marco Battiloro
Credits
powered by
- Production Company Moxie Pictures/London
- Director Alessandro Pacciani
- Colorist Nick Metcalf
- Sound Designer/Audio Post Charles Deenen
- Sound Design/Audio Post Source Sound
- DP Paul Meyers
- Editor Marco Battiloro
This nerve-shredding high-octane hymn to speed is directed with panache by Moxie Pictures’ Alessandro Pacciani and sees a couple of RS 5 Coupés meet for a high-velocity showdown on a dusty racetrack.
Intercut with imagery of bulls preparing to charge and pawing the ground – a threat display that puts the creature in a physiological state of fight or flight – the ad, titled Bred for Track, sees the two cars meet for a race after barrelling across epic deserts and cityscapes.
With polished action cinematography from Paul Meyers, masterful editing from Marco Battiloro, post from The Mill and an exhilarating, pitch perfect soundscape from Source Sound Inc it’s a triumph of craft.
