B/W stills form a moving picture of cancer
In the striking film from BBDO New York for American Red Cross and American Cancer Society, a woman's turbulent tale is told through stark images.
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Credits
powered by
- Agency BBDO/New York
- Production Company Caviar/Los Angeles
- Director Benjamin Mege
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Credits
powered by
- Agency BBDO/New York
- Production Company Caviar/Los Angeles
- Director Benjamin Mege
- Chief Creative Officer David Lubars
- Chief Creative Officer Greg Hahn
- Creative Director Roberto Danino
- Creative Director/Art Director Carolyn Davis
- HP David Rolfe
- Executive Producer Sofia Handler
- Creative Director/ Copywriter Matt Page
- Head of Production Casey Wooden
- Editor Anne Perri
- Editing Company Work Editorial/USA
- Post Production Company MPC/Los Angeles
- Sound Honeymix
- Music Company Q Department
- DP Benjamin Mege
- Producer Malcolm Wax
- DP Juan Londono
Credits
powered by
- Agency BBDO/New York
- Production Company Caviar/Los Angeles
- Director Benjamin Mege
- Chief Creative Officer David Lubars
- Chief Creative Officer Greg Hahn
- Creative Director Roberto Danino
- Creative Director/Art Director Carolyn Davis
- HP David Rolfe
- Executive Producer Sofia Handler
- Creative Director/ Copywriter Matt Page
- Head of Production Casey Wooden
- Editor Anne Perri
- Editing Company Work Editorial/USA
- Post Production Company MPC/Los Angeles
- Sound Honeymix
- Music Company Q Department
- DP Benjamin Mege
- Producer Malcolm Wax
- DP Juan Londono
Black and white photography's stark contrast and arresting power can often capture emotion and humanity in a way colour pictures cannot.
Using such imagery, and piecing it together in an almost-motion, La Jetée-inspired style, is BBDO New York's powerful cry for aid on behalf of American Red Cross and American Cancer Society.
Simply stating Give Blood to Give Time, the campaign draws attention to the fact that blood transfusions can extend the life of cancer patients, and the critical role blood donations play in a sufferer's journey.
Intimately captured by Caviar's Benjamin Mege, the film's use of stills brings power to the message and attracts the attention in a way a more conventionally-shot tale could not.
