betFIRST makes it fast

Created by Mutant Brussels and directed by Julien & Quentin, through HAMLET Brussels, this fast-paced 30-second spot is reminder that you need a rapid app to keep up with the speedy nature of sport.

Set in an urban landscape and taking in basketball, football and cycling, the spot stylishly - and speedily - illustrates that betFIRST can help you play the odds fast.

“We really enjoyed making this film," said Julien Martorell, one half of directing duo Julien et Quentin. "The creative idea of exploiting the topic of speed spoke to us very quickly, as did the staging, the cinematography, the movement and transitions, and the dynamic sound.” 

"Julien & Quentin were tasked with translating 'speed' into a fresh visual language that's still comprehensible and entertaining to look at," added Odin Saillé, Creative Director at Mutant. "They succeeded at visualising this in a multitude of creative ways: from shape deformation on a football, to high pitched voice effects and first person point of views."