Bradesco fires up the fireflies again
The Brazilian banking giant returns with a follow up to last year’s holiday spot featuring the popular shiny-assed airborne insects.
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Credits
powered by
- Agency Publicis/Sao Paulo
- Production Company Zombie Studio
- Director Paulo Garcia
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Credits
powered by
- Agency Publicis/Sao Paulo
- Production Company Zombie Studio
- Director Paulo Garcia
- Chief Creative Officer Domenico Massareto
- Copywriter Americo Vizer
- Executive Creative Director Gustavo Victorino
- Creative Director Paulo Aguiar
- Sound Production Company Satelite Audio
- Creative Director Rico Lins
Credits
powered by
- Agency Publicis/Sao Paulo
- Production Company Zombie Studio
- Director Paulo Garcia
- Chief Creative Officer Domenico Massareto
- Copywriter Americo Vizer
- Executive Creative Director Gustavo Victorino
- Creative Director Paulo Aguiar
- Sound Production Company Satelite Audio
- Creative Director Rico Lins
It’s no fun being a fomo firefly, as this sweet 3D animation promoting a message of inclusivity and diversity reveals.
Following the success of 2018's award-winning Firefly, this year's offering, Shine In Your Own Way, is another collaboration between Publicis Brazil, Zombie Studios and director Paulo Garcia.
It follows the tale of Luna, a firefly who doesn’t glow like the others and consequently gets left out of all the fluorescent funtimes. Luckily she makes friends with Vitinho, a boy with Down syndrome, who helps her become a heroine by saving a group of fellow fireflies in peril.
