Bradesco unleashes the storm
A surfer goes toe-to-toe with Poseidon in an attempt to find the perfect wave.
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Credits
powered by
- Agency Leo Burnett Tailor Made/Sao Paulo
- Production Company Stink/Brazil
- Director Marcio Leitao (Squarehead)
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Credits
powered by
- Agency Leo Burnett Tailor Made/Sao Paulo
- Production Company Stink/Brazil
- Director Marcio Leitao (Squarehead)
- Art Assistant Leonardo Cassol
- Art Director Gabriel Marcondes
- Art Director Breno Balbino
- Chief Creative Officer Marcelo Reis
- Creative Vinicius Stanzione
- Creative Gabriel Marcondes
- Creative Felipe Massis
- Creative Pedro Utzeri
- Creative Director Vinicius Stanzione
- Integrated Production Director Maria Fernanda Moura
- Producer Luciana Kley
- Executive Director Ingrid Raszl
- Executive Producer Renata Dumont
- Executive Producer Carolina Junqueira
- Executive Producer Tico Cruz
- Executive Producer Camila Martinez
- Executive Producer Marcela Amstalden
- Post Production Invisible Works/Sao Paulo
- Editing Squarehead
- Sound Design/Post Production Andre Melges
- Editing Sony/ATV Music Publishing/Los Angeles
- Assistant Director Juliana Cretella
- DP Mauricio Padilha
- Post Producer Camila Doimo
- Production Director Murillo Baskerville
- Post Production Marcos Moretto
- Colorist Osmar Junior
- Music Producer Chris Jordao
- DP Lucas Pupo
- Copywriter Fabio Nagano
Credits
powered by
- Agency Leo Burnett Tailor Made/Sao Paulo
- Production Company Stink/Brazil
- Director Marcio Leitao (Squarehead)
- Art Assistant Leonardo Cassol
- Art Director Gabriel Marcondes
- Art Director Breno Balbino
- Chief Creative Officer Marcelo Reis
- Creative Vinicius Stanzione
- Creative Gabriel Marcondes
- Creative Felipe Massis
- Creative Pedro Utzeri
- Creative Director Vinicius Stanzione
- Integrated Production Director Maria Fernanda Moura
- Producer Luciana Kley
- Executive Director Ingrid Raszl
- Executive Producer Renata Dumont
- Executive Producer Carolina Junqueira
- Executive Producer Tico Cruz
- Executive Producer Camila Martinez
- Executive Producer Marcela Amstalden
- Post Production Invisible Works/Sao Paulo
- Editing Squarehead
- Sound Design/Post Production Andre Melges
- Editing Sony/ATV Music Publishing/Los Angeles
- Assistant Director Juliana Cretella
- DP Mauricio Padilha
- Post Producer Camila Doimo
- Production Director Murillo Baskerville
- Post Production Marcos Moretto
- Colorist Osmar Junior
- Music Producer Chris Jordao
- DP Lucas Pupo
- Copywriter Fabio Nagano
Two-time surfing champion Gabriel Medina seeks out the king of the ocean, hoping to wake up a storm.
With some truly excellent special effects, Medina swims out into the ocean, and then dives deep. He passes jellyfish and tuna and eventually comes face to face with an ancient, algae-covered statue. But the real fun happens when Poseidon decides to wake up.
Shot almost entirely underwater, the campaign film was created by Leo Burnett Tailor Made, produced by Stink Films, and directed by Squarehead. "The shooting was very technical. Both with the underwater camera crew and in post-production, the challenge was to recreate the look and feel of the bottom of the sea inside a deep swimming pool… We had special training in order to understand the dynamics of filming underwater and prepare our crew," says Stink Films Executive Producer, Tico Cruz.
