British Arrows announce the chairs, juries and categories for the 2020 Show

With entries for The British Arrows 2020 show now open, the British Arrows are delighted to announce Hollie Walker, Creative Director at Wieden+Kennedy, as chair of the British Arrows Jury, and Matthew Fone, owner of Riff Raff, as the chair of the British Arrows Craft Jury.

At an event held last night [Wednesday November 13] at Framestore, hosted by Moore Kingston Smith, the British Arrows kicked off their 2020 awards with a drinks reception to welcome their new jury Chairs, jury members, sponsors and board members.

You feel very proud that your peers think you have something to say and you can add to an event you love attending every year.

On chairing the 27 strong ARROWS jury made up of clients, agency and production experts, Hollie says she is honoured to be part of The British Arrows as they are highly respected by everyone in the industry, setting a benchmark for the year and allowing for a scan of the horizon.

Matthew Fone’s CRAFT jury of 26 will once again be split into agency, production, post and audio groups, with experts and artists from each discipline judging their own area of expertise. On being chair, Matthew says, “You feel very proud that your peers think you have something to say and you can add to an event you love attending every year.”

When a provocative idea and beautiful execution come together – that’s when the magic happens.

Among the Arrows Craft jury is Chris Watling, Head of Production at Droga5; Nadja Lossgott, Creative Partner at AMV; Katie Keith, First Lady at Rattling Stick, and John Ogunmuyiwa, Creative Director at Havas.

The Arrows jury comprises names such as Ana Balarin, Co-ECD at Mother; Danny Brooke-Taylor, CD at Lucky Generals; Victoria Keenan, Acting Head of Film Production at BBH and Philip Jacobson, Senior Brand Communications Director at Nike. 

You can see the full list of this year's jury by visiting the British Arrows site.

Above: Arrows jury chair, Hollie Walker, CD at W+K London, and Matthew Fone, owner of Riff Raff, chair of the Arrows Craft jury.

Judging is set to take place early next year, and the chairs are looking for the unexpected work that really catches the attention. When asked what they are looking for, “brave, insightful work from brands you wouldn’t expect,” says Hollie. “When a provocative idea and beautiful execution come together – that’s when the magic happens. It doesn't matter if it's smart, serious or silly, just as long as it moves you and makes you feel something in some way.”

Together with Hollie and Matthew, we have recruited two incredibly strong juries. We can't wait to be party to the fantastic discussion and debate around the work submitted this year.

Matthew adds, “it’s when you get a great creative idea – and usually they’re the simplest but they are the hardest to come up with! Then coupling that with something that is so well-crafted, and something you’ve never seen before and it makes a real impact.”