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Hell hath no fury like a Christmas gift gone wrong.
A Whiteware Christmas is a thoroughly watchable new 90 second spot for Smiths City, from Dunedin’s BrandAid.
The film evolves beautifully with a slow-paced narrative deftly teased out by director Jamie Lawrence.
Eight director Jamie Lawrence said “I love that this is the opposite of a hyperactive Xmas campaign. I love how it subverts the narrative of buying the perfect Xmas gift. I love that we’re telling a patient, modern fairy-tale; a happy-ever-after with a twist. At its heart this is a cautionary tale. A funny take on the dos and don’ts of buying, versus gifting, Smiths City whiteware at Xmas.”
Credits
powered by
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- Production Company Eight
- Director Jamie Lawrence
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Unlock full credits and more with a Source + shots membership.
Credits
powered by
- Production Company Eight
- Director Jamie Lawrence
Credits
powered by
- Production Company Eight
- Director Jamie Lawrence
For Smiths City, the film follows a rebrand, and opening of a new flagship store in Christchurch.
Smiths City’s COO Scott Dawson says “The sale of Smiths in May heralded a new chapter in our 100 year history of supporting heartland New Zealand. At Smiths, our focus remains on working within our local communities to build on the company’s strong, trusted brand and position at the heart of New Zealand retailing. We couldn’t be more proud of this work and the heartwarming response it’s receiving.”
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