Confused about 2019? Just keep on truckin'
Tom Kuntz directs the insurance provider's latest campaign, which sees Timothy Murphy overtake a lorry laden with this year's most confusing subject-matter.
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Credits
powered by
- Agency Karmarama/London
- Production Company MJZ/LONDON
- Director Tom Kuntz
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Credits
powered by
- Agency Karmarama/London
- Production Company MJZ/LONDON
- Director Tom Kuntz
- Chief Creative Officer Nik Studzinski
Credits
powered by
- Agency Karmarama/London
- Production Company MJZ/LONDON
- Director Tom Kuntz
- Chief Creative Officer Nik Studzinski
Hands-up who feels like they need a degree just to navigate the front page of a newspaper at the moment?
Democracy means votes about votes about votes. We know we're meant to be recycling, but which bin are we supposed to use? Are we influencers or customers? And what about fake news?
Karmarama packages all this up into a neat visual metaphor in its latest campaign for the insurance provider Confused.com.
Directed by MJZ's Tom Kuntz, the spot sees actor Timothy Murphy back in his vintage Merc, stuck behind a truck piled high with an assortment of this year's most confusing subject-matter - ballot papers, TVs blaring out fake news, bins spewing out bottles - before he hits the gas and zooms past the confusion to the clear road ahead.
