Crocs and Highsnobiety present a Crocumentary
Crocs goes back to nature in a "Crocumentary" presented by Highsnobiety.
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The Los Angeles-based production studio Florence has teamed up with Highsnobiety and the world’s favourite spongy clog purveyor, Crocs, on a new playful three-part campaign, Crocs in the Wild, directed and photographed by Anthony Pham.
Self-styled as a “Crocumentary,” the campaign sets out to spoof the nature docu-series while underlining how multifaceted the Crocs-lover can be. Complete with a British David Attenborough-esque narrator, we observe three different ‘species’ of Crocs-wearers in their natural habitats, who each embrace a different style of the now iconic clog.
The Collectus-Originatus is embodied by Jill the Superfan, an ardent collector of Crocs who started wearing the Classic Clog long before the rest of the world caught on. We watch her scrub her Classics with the fervour and ceremony of an archeologist dusting off a dinosaur bone. This species thrives on collecting the OG style in all its colours and arranging them in eye-catching displays. Highlighting the variety of colorways and their collectibility, we see how Crocs are an aesthetic piece unto themselves.
Credits
powered by
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- Production Company Florence/Los Angeles
- Director Anthony Pham
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Credits
powered by
- Production Company Florence/Los Angeles
- Director Anthony Pham
- Executive Producer Jerad Anderson
- Executive Producer Matt Griffo
- Editor Dan Carr
- DP Neema Sadeghi
- Audio Mixer Art Wright
- Colorist Kaitlyn Battistelli
- Writer Rick Darge
- Brand
- Executive Producer Jessica Butler
- Executive Producer Klaudia Podsiadlo
Credits
powered by
- Production Company Florence/Los Angeles
- Director Anthony Pham
- Executive Producer Jerad Anderson
- Executive Producer Matt Griffo
- Editor Dan Carr
- DP Neema Sadeghi
- Audio Mixer Art Wright
- Colorist Kaitlyn Battistelli
- Writer Rick Darge
- Brand
- Executive Producer Jessica Butler
- Executive Producer Klaudia Podsiadlo
Next, we meet Beatrice the Chef, a prime example of Crocodylus-Classicus. Beatrice wears the Specialist II Clog at her demanding job as a maritime chef. Even as the boat rocks and pitches in turbulent waters, her Crocs keep her from slipping when the boat keels starboard, and they protect and support her feet as she cranks out gourmet meals at sea.
Finally, we observe Cosmo the Influencer in his home environment. Belonging to the Influencias-Maximus species, Cosmo wears the fashion-forward Mega Crush Crocs as a vehicle for trend-setting, outfitting them with a daily rotation of personalised Jibbitz (Crocs charms) as a way of expressing his identity.
“I loved collaborating with Crocs and Highsnobiety on this quirky campaign,” says Pham. “Someone threw out the word “crocumentary” and we thought it would be brilliant to parody a nature documentary while showing how Crocs have permeated our environment, evolving from workwear to highest fashion. Crocs have become so ubiquitous, and the way people wear them is so varied; this campaign celebrates how Crocs have come to play a role in the lives of every kind of Crocs-lover.”
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