The video places a spotlight on the viewer and plays with the idea that the distance between viewer and content seems to be growing smaller and perhaps disappearing altogether. When a program touches you, you become (for a moment) at one with what you are watching.
In the video, well-known TV programs are projected onto the faces of many different Dutch people. You can see their natural expression and attitude which produces magical images. The more times you watch this campaign, the more you will discover.
The commercial is now online on Dutch television and online.
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- Agency Dentsu achtung!/Amsterdam
- Production Company CZAR Amsterdam
- Director Sophie Dros
- Sound Marcel/Paris
- Sound Postoffice
- Executive Producer Karlijn Paardekooper
- Producer Wies Dammers
- DP Boas van Milligen Bielke