Entries open for the Young Director Award 2020
This year's YDA has opened its doors for the next wave of advertising's directorial talent.
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The Young Director Award 2020, organised in association with shots, is now open for entries.
The YDA, the jury for which will be chaired this year by Karim Bartoletti, Partner, Executive Producer and MD of Advertising at Indiana Production, is recognised as one of the most prestigious awards shows for - and accurate indicators of - aspiring directing talent in the advertising industry.
Enter by April 1 and you can take advantage of the healthy early bird rates and save yourself 80 euros per entry. The final deadline for entry is May 22.
New categories
This year the YDA has added two new categories to the event. Firstly, whether the style is situational, political, nuanced linguistic or flat out slapstick, 2020 will see the Young Director Award celebrate advertising's sense of humour.
Alongside special presentations at the YDA ceremony in June, this year we are also adding the Best Use of Humour category to the YDA. Humour has been used to sell everything from beer to beds, from peanuts to political parties, and we want to see the best, most creative and, of course, funniest uses of comedy for 2020.
The YDA will be looking for great ideas that can be pitched in a maximum of 100 words; words which will inspire our international jury of industry experts and creatives.
Also added to this year's event is Dreampitch: Directors are at the heart of what the YDA is about, but many of those directors would be lost without the scripts from which they work. This year the YDA wants to open the floor to these young creatives and scriptwriters with the introduction this new category.
With that in mind, in 2020 the YDA will be looking for great ideas that can be pitched in a maximum of 100 words; words which will inspire our international jury of industry experts and creatives, and could go on to attract the attention of an agency/brand/streaming platform/producer and, of course, a director. You can enter Dreampitch ideas for the following categories:
- Changing the World Frame by Frame
- Branded Film (of any length)
- Short Film
- Series
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Above: Karim Bartoletti, chairman of this year's YDA jury.
Producers Award
In addition to two new categories, the YDA has also changes the way the Producer’s Award works. This award celebrates the production company who has contributed the most to developing young directorial talent. Production companies will no longer have to submit a reel to enter; all production houses (excluding educational institutions) that have submitted work to any of the YDA 2020 categories will automatically be entered for the award. The winner will then be decided based on the points awarded for entries they are credited on, across ALL their entries:
- 2 points for each shortlisted entry
- 5 points for each Silver winner
- 8 points for each Gold winner
- 10 points for the Special Jury award.
The entrant with the highest total score will be given the YDA Producer’s Award 2020.
To view all of the YDA 2020 categories, click here.
To enter the YDA 2020 click here.
