FootJoy reinvents golf's most famous shoe
Campaign created by BSSP.
Golf is currently experiencing a surge in interest as one of a few safe outdoor activities people can participate in during the COVID pandemic.
As a leader in the golf industry, and a brand that has been around for nearly 100 years, who better to celebrate this love for the game than FootJoy?
Heritage golf shoe brand, FootJoy has been a go-to brand for golfers since the early 1920’s and has been the shoe of choice on the PGA Tour for 75 consecutive years (worn by many of the sports all-time greats, including those we know by first name...Tiger, Jack, Arnie, Hogan, Nelson, etc). The brand is now leaning into that long history and pure love for the game for its latest launch. Nothing demonstrates that commitment to leadership more than the two exciting new footwear launches for this Spring - HyperFlex and Premiere Series - which are the best examples yet of FootJoy’s commitment to advancing the game into the future.
This year, FootJoy is updating their traditional styles with “The Premiere Series,” combining technology and innovation with the classic styling that golfers love. The brand is also rolling out the Hyperflex, a more mainstream, athletic shoe packed with innovation that has been developed specifically for the game of golf.
To help launch these new shoes, the brand is debuting a new campaign, created in partnership with its lead agency Sausalito-based Butler, Shine, Stern & Partners (BSSP), to show how their traditions and respect for the game push them to innovate for a brighter future. Launching today, the campaign features golf’s top athletes and advocates including Webb Simpson, Adam Scott, Rafa Cabrera-Bello and more showing the new shoes in action.