For the uncommon good
An elegant new campaign for cognac brand LOUIS XIII celebrates rare pleasures.
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Credits
powered by
- Agency Fred & Farid/Los Angeles
- Production Company Object & Animal/USA
- Director Christine Yuan
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Credits
powered by
- Agency Fred & Farid/Los Angeles
- Production Company Object & Animal/USA
- Director Christine Yuan
- Chief Creative Officer Fred & Farid
- Creative Director Nicolas Berthier
- Executive Producer Amanda Van Caneghem
- Executive Producer James Cunningham
- Executive Producer Justin Benoliel
- Editor Kid Sister
- Color Company AFX Creative
- Colorist Derek Hansen
- Sound Designer/Audio Post One Thousand Birds
- Sound Designer/Audio Mixer Jackie Zhou
- Executive Producer Guin Frehling
- DP Xiaolong Liu
- Executive Producer Emi Stewart
- Production Designer Tyler Evans
- Assistant Editor Andrew Balasia
- Composer Ali Helnwein
Credits
powered by
- Agency Fred & Farid/Los Angeles
- Production Company Object & Animal/USA
- Director Christine Yuan
- Chief Creative Officer Fred & Farid
- Creative Director Nicolas Berthier
- Executive Producer Amanda Van Caneghem
- Executive Producer James Cunningham
- Executive Producer Justin Benoliel
- Editor Kid Sister
- Color Company AFX Creative
- Colorist Derek Hansen
- Sound Designer/Audio Post One Thousand Birds
- Sound Designer/Audio Mixer Jackie Zhou
- Executive Producer Guin Frehling
- DP Xiaolong Liu
- Executive Producer Emi Stewart
- Production Designer Tyler Evans
- Assistant Editor Andrew Balasia
- Composer Ali Helnwein
To announce the release of N°XIII, a very limited edition of exceptionally fancy hand-crafted decanters, the brand has launched a global campaign built around the idea of the seductiveness of scarcity.
The company has decided to produce and sell only two hundred decanters of the select brandy per a year, the decanters being distributed in select venues around the world where only one can be consumed per night.
The smart and quietly humorous script for the spot, Scarcity, was developed by agency Fred & Farid and riffs on the low percentage chance one has of achieving various endeavours: beating an AI chess grandmaster; being born a genius; becoming a movie star. The point being your chances of partaking of this rare bottle of booze is equally slim.
The script has been excellently interpreted by Object & Animal director Christine Yuan who has developed a slinky film that invites you to stroll into an imaginary exhibition of stylish tableaux vivant.
