From gore to aaaaaw!

Following a French study finding that children spend an average of seven hours a day in front of screens, Amazon film and video streaming platform, Prime Video, with its agency, Herezie, launched a campaign promoting its parental control settings. 

The charming campaign features little ones being given just the title of shows carrying violent or adult content, such as Fleabag, The Man In The High Castle and Jack Ryan, from which they had to draw what they imagined the show might be about. 

Six-year-old Jade, given the title of the splatterfest superhero web series The Boys, chats on about boys in general, like her dad, who is good at crushing spiders, and how she likes cartoon adventures where there is often “a boy who is not very nice – the bad guy”, but who loses out to the good boys in the end. If only…