Future Generali's pillow talk
In a series of spots, the Indian insurance company discusses mental health through the lens of the everyday objects that are affected by it.
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If pillows could talk, what would they say? Whilst "you've been using me a lot recently" and "wash me more often" would probably crop up, if you're a sufferer from anxiety or other mental health issues, your trusty bedhead might have a little more on their downy mind.
Such is the concept of this series of three spots from Indian insurance company Future Generali, which uses everyday objects - a Scared Vase, a Stressed-Out Stress Ball and the aforementioned Overworked Pillow - to draw attention to behaviour that might need addressing.
Created with humour by Wondrlab Mumbai and brought to life through joyously expressive animation via Studio Eeksaurus director Suresh Eriyat, this punchy yet poignant campaign might make us give our homespace a second look.