Gaming meets real-life sports in this vibrant montage from Morocco
Promoting the launch of the very first eSports tournament in the country, 109 and director Alexandre Lucain match physical activities with the gaming equivalents.
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Playing fast-paced video games can be an eye-widening, heart-pounding experience and so, for this delicious execution promoting the launch of the very first eSports tournament in Morocco, it's only fitting the audience should have the same feelings.
Kinetically cutting between impressive physical exersions and explosive graphics and animations, Live The Game from Casablanca-based agency 109 and director (and creative director) Alexandre Lucain is an entirely enjoyable assault on the senses.