GEICO and Angry Birds continue Bundling Made Easy campaign
The latest spot by GEICO will have you thinking of safeguarding your window, your planters on the patio, and anything else that might not be bolted down...
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Everybody's favourite flightless flock has found its way back to your screens.
That’s right,Angry Birds, the mobile game characters developed by Rovio Entertainment are out of your hands and coming in hot for GEICO’s latest bundling campaign.
This is the third time GEICO has worked with animated characters coming off the heels of working with Disney’s Animal and Hanna-Barbera Animation’s Yogi Bear. While those two are no strangers to our commercials, this will be the Angry Birds crew’s first time featured in a GEICO ad. Destroying pots and disturbing the neighbours, these feathered foes are here to remind you that GEICO makes bundling your insurance easy.
Credits
powered by
- Agency The Martin Agency/Richmond
- Production Company O Positive
- Director Brian Billow
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Credits
powered by
- Agency The Martin Agency/Richmond
- Production Company O Positive
- Director Brian Billow
- Chief Creative Officer Danny Robinson
- Executive Creative Director Ashley Marshall
- Creative Director Justin Harris
- Associate Creative Director Kate Placentra
- HP Tasha Dean
- Executive Producer Heather Collier
- Senior Producer Liza Miller
- Producer Elise Canup
- Executive Producer Ralph Laucella
- Edit Company Mackcut
- Editor Pamela Petruski
- Executive Producer Gina Pagano
- VFX Company The Mill/Los Angeles
- Executive Producer Anastasia von Rahl
- Creative Director/VFX Supervisor John Leonti
- Producer Alex Bader
- Sound Design/Audio Post Heard City
- Executive Producer Jackie James
- Sound Designer/Audio Mixer Mike Vitacco
- Creative Director Kim Nguyen
- Producer Grayson Bithell
Credits
powered by
- Agency The Martin Agency/Richmond
- Production Company O Positive
- Director Brian Billow
- Chief Creative Officer Danny Robinson
- Executive Creative Director Ashley Marshall
- Creative Director Justin Harris
- Associate Creative Director Kate Placentra
- HP Tasha Dean
- Executive Producer Heather Collier
- Senior Producer Liza Miller
- Producer Elise Canup
- Executive Producer Ralph Laucella
- Edit Company Mackcut
- Editor Pamela Petruski
- Executive Producer Gina Pagano
- VFX Company The Mill/Los Angeles
- Executive Producer Anastasia von Rahl
- Creative Director/VFX Supervisor John Leonti
- Producer Alex Bader
- Sound Design/Audio Post Heard City
- Executive Producer Jackie James
- Sound Designer/Audio Mixer Mike Vitacco
- Creative Director Kim Nguyen
- Producer Grayson Bithell
The spot was directed by Brian Billow at O Positive and created by The Martin Agency.
“There have been so many great spots already made in the Bundling Made Easy campaign that it’s tough to find a twist that our audience won’t see coming. But every spot in this campaign has to start from a real home problem. So we, as recent homeowners, started listing out things that have gone wrong with our houses since we bought them,” says Creative Director Kim Ngyuen.
“Once we got that list together, we’d think of the most surprising ways to show those problems. Birds flying into windows is a real problem. It’s startling. Once we landed on birds smashing into a house, we knew Angry Birds was a perfect fit. ”
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