Gramping iron
Sune Sorensen helms a charming spot in which an aging gent takes up old exercises in order to make Christmas special.
Credits
powered by- Agency Jung von Matt/SAGA/Hamburg
- Production Company Markenfilm GmbH & Co. KG
- Director Sune Sorensen
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Credits
powered by- Agency Jung von Matt/SAGA/Hamburg
- Production Company Markenfilm GmbH & Co. KG
- Director Sune Sorensen
- Creative Director Alex Schmid
- Senior Producer Dennis Wendt
- DP Franz Lustig
- Head of Production Marc Strass
- Director of Client Services Natalie Martens
- Copywriter Sumbo Pinheiro
- Art Director Ibrahem Ghhareib
Credits
powered by- Agency Jung von Matt/SAGA/Hamburg
- Production Company Markenfilm GmbH & Co. KG
- Director Sune Sorensen
- Creative Director Alex Schmid
- Senior Producer Dennis Wendt
- DP Franz Lustig
- Head of Production Marc Strass
- Director of Client Services Natalie Martens
- Copywriter Sumbo Pinheiro
- Art Director Ibrahem Ghhareib
People using the bits and bobs they have around the house in order to keep fit isn't a strange thing to see this year, but the hefty workout the aging athlete in this lovely spot for Doc Morris is kinda eye-catching.
Following the aforementioned protagonist as he regularly restarts a keep-fit campaign, Take Care tells a charming tale of perseverance and passion, all handled by the delicate filmmaking skills of Sune Sorensen through Markenfilm.
We don't want to tell you what the gent is getting in shape for, but we will say that the pay off is RIDICULOUSLY sweet.
“I was immediately attracted to the lone portrayal of the protagonist," comments Sorensen, "as well as the dynamics of viewing him from both inside-out and outside-in. Delving into his development and motivations, the stages of conviction, failure, disbelief, comic relief, recovery, and so on, lends itself with quite a few rewards - not least when working with the actors.”.