Gucci gets down and dirty in the garden
In a playful fashion film that joyfully doesn't take itself at all seriously, a bunch of natty dressers help a gardener dig up his oversized veggies.
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Things you expect to see in a fashion film: madcap outfits, impossibly attractive people, no semblance of pedestrian things like 'plot' or 'narrative'. Things you don't: Gerald the Veg King...
Creating a joyous juxtaposition, a bunch of Gucci trendies invade the retired fisherman, champion gardener and unexpected social media sensation's world, as he shows them how to cultivate their own (bloody massive) food.