Gulf Western Oil's relaxed Max
Taking it's cue from Australia's favourite 'Mad' driver, The Monkeys' new film for the engine oil sees an industrial vehicle take on the outback.
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Credits
powered by
- Agency The Monkeys/Sydney
- Production Company Scoundrel
- Director Tim Bullock
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-
Unlock full credits and more with a Source + shots membership.
Credits
powered by
- Agency The Monkeys/Sydney
- Production Company Scoundrel
- Director Tim Bullock
- VFX Fin Design + Effects
- Colorist Ben Eagleton
- Sound Design Song Zu Sydney
- Group CEO & Co-Founder Mark Green
- Group Chief Creative Officer & Co-Founder Scott Nowell
- Chief Creative Officer Tara Ford
- Managing Director Matt Michael
- Chief Strategy Officer Fabio Buresti
- Executive Creative Director Vince Lagana
- Creative Director Benn Sutton
- Creative David Klein
- Creative Mike Burdick
- Creative Danny Pattison
- Creative Barnaby Packham
- HP Penny Brown
- Executive Producer Kate Gooden
- DP Shelley Farthing-Dawe
- Production Designer Aaron Crothers
- Editor Adam Wills
- VFX Supervisor Justin Bromley
- Executive VFX Producer Alastair Stephen
- VFX Producer Isabelle Howarth
- Sound Designer Simon Kane
- Sound Executive Producer Katrina Aquilia
- Music Composition Damian de Boos-Smith
Credits
powered by
- Agency The Monkeys/Sydney
- Production Company Scoundrel
- Director Tim Bullock
- VFX Fin Design + Effects
- Colorist Ben Eagleton
- Sound Design Song Zu Sydney
- Group CEO & Co-Founder Mark Green
- Group Chief Creative Officer & Co-Founder Scott Nowell
- Chief Creative Officer Tara Ford
- Managing Director Matt Michael
- Chief Strategy Officer Fabio Buresti
- Executive Creative Director Vince Lagana
- Creative Director Benn Sutton
- Creative David Klein
- Creative Mike Burdick
- Creative Danny Pattison
- Creative Barnaby Packham
- HP Penny Brown
- Executive Producer Kate Gooden
- DP Shelley Farthing-Dawe
- Production Designer Aaron Crothers
- Editor Adam Wills
- VFX Supervisor Justin Bromley
- Executive VFX Producer Alastair Stephen
- VFX Producer Isabelle Howarth
- Sound Designer Simon Kane
- Sound Executive Producer Katrina Aquilia
- Music Composition Damian de Boos-Smith
With the push for electric vehicles and non-gas-guzzling motors an important trend at the moment, it's rare to see a bloody big engine put on screen.
However, with The Monkeys' first major brand campaign for Gulf Western Oil, Australia’s largest manufacturer of lubricants, the car isn't so much the star, as it is the dominator.
Taking its influence from seminal Aussie movie franchise Mad Max, Lone Rider uses the majesty of the outback to draw attention to the true hero of the piece: the vehicle itself - a hulking great engine on wheels.
Credits
powered by
- Agency The Monkeys/Sydney
- Production Company Scoundrel
- Director Tim Bullock
-
-
Unlock full credits and more with a Source + shots membership.
Credits
powered by
- Agency The Monkeys/Sydney
- Production Company Scoundrel
- Director Tim Bullock
- VFX Fin Design + Effects
- Colorist Ben Eagleton
- Sound Design Song Zu Sydney
- Group CEO & Co-Founder Mark Green
- Group Chief Creative Officer & Co-Founder Scott Nowell
- Chief Creative Officer Tara Ford
- Managing Director Matt Michael
- Chief Strategy Officer Fabio Buresti
- Executive Creative Director Vince Lagana
- Creative Director Benn Sutton
- Creative David Klein
- Creative Mike Burdick
- Creative Danny Pattison
- Creative Barnaby Packham
- HP Penny Brown
- Executive Producer Kate Gooden
- DP Shelley Farthing-Dawe
- Production Designer Aaron Crothers
- Editor Adam Wills
- VFX Supervisor Justin Bromley
- Executive VFX Producer Alastair Stephen
- VFX Producer Isabelle Howarth
- Sound Designer Simon Kane
- Sound Executive Producer Katrina Aquilia
- Music Composition Damian de Boos-Smith
Credits
powered by
- Agency The Monkeys/Sydney
- Production Company Scoundrel
- Director Tim Bullock
- VFX Fin Design + Effects
- Colorist Ben Eagleton
- Sound Design Song Zu Sydney
- Group CEO & Co-Founder Mark Green
- Group Chief Creative Officer & Co-Founder Scott Nowell
- Chief Creative Officer Tara Ford
- Managing Director Matt Michael
- Chief Strategy Officer Fabio Buresti
- Executive Creative Director Vince Lagana
- Creative Director Benn Sutton
- Creative David Klein
- Creative Mike Burdick
- Creative Danny Pattison
- Creative Barnaby Packham
- HP Penny Brown
- Executive Producer Kate Gooden
- DP Shelley Farthing-Dawe
- Production Designer Aaron Crothers
- Editor Adam Wills
- VFX Supervisor Justin Bromley
- Executive VFX Producer Alastair Stephen
- VFX Producer Isabelle Howarth
- Sound Designer Simon Kane
- Sound Executive Producer Katrina Aquilia
- Music Composition Damian de Boos-Smith
Directed by Scoundrel’s Tim Bullock, the film's neat conceit, brought to life ably by concept designer Peter Pound and vehicle builder Harry Dakanalis (whose abilities were used in the Mad Max films), is visceral and impactful, certainly drawing the attention to a product-type that isn't normally associated with creativity.
“Motor oil marketing is traditionally horribly dull stuff," comments The Monkeys creative director, Benn Sutton, "where someone drones on about technological droplets.
"So it was an absolute joy to work with Ben and his team at Gulf Western Oil who wanted to tell an entertaining product story that captured the spirit of the Australian customer and the land they operate in.”
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