Ian Pons Jewell's crazed contest of do-goodery
This comic campaign for State Farm sees office co-workers compete to clock up virtuous deeds.
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Credits
powered by
- Agency DDB
- Production Company Reset
- Director Ian Pons Jewell
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Credits
powered by
- Agency DDB
- Production Company Reset
- Director Ian Pons Jewell
- Chief Creative Officer Ari Weiss
- Executive Creative Director Melissa Routhier
- Creative Director Tim Holmes
- Creative Director Bart Culberson
- Chief Creative Officer John Maxham
- Chief Production Officer Diane Jackson
- Executive Producer Matt Blitz
- Senior Producer Adam Battista
- Music Director Alec Stern
- Managing Director Dave Morrison / (Managing Director)
- Executive Producer Deannie O'Neil
- Editor Tobias Suhm
- Assistant Editor Alex Kane / (Assistant Editor)
- Executive Producer Kristin Angeletti
- Producer Kristen MacDonald
- VFX Framestore/Chicago
- Colorist Simon Bourne
- Producer Chris Anthony
- Creative Director Kelly Bayett
- Producer KC Dossett
- Sound Designer Morgan Johnson
- Composer Houston Fry
- Audio Mixer Mike Franklin
- Art Director Angela Paris
- Executive Producer Megan Moore
- Producer Aristides McGarry
Credits
powered by
- Agency DDB
- Production Company Reset
- Director Ian Pons Jewell
- Chief Creative Officer Ari Weiss
- Executive Creative Director Melissa Routhier
- Creative Director Tim Holmes
- Creative Director Bart Culberson
- Chief Creative Officer John Maxham
- Chief Production Officer Diane Jackson
- Executive Producer Matt Blitz
- Senior Producer Adam Battista
- Music Director Alec Stern
- Managing Director Dave Morrison / (Managing Director)
- Executive Producer Deannie O'Neil
- Editor Tobias Suhm
- Assistant Editor Alex Kane / (Assistant Editor)
- Executive Producer Kristin Angeletti
- Producer Kristen MacDonald
- VFX Framestore/Chicago
- Colorist Simon Bourne
- Producer Chris Anthony
- Creative Director Kelly Bayett
- Producer KC Dossett
- Sound Designer Morgan Johnson
- Composer Houston Fry
- Audio Mixer Mike Franklin
- Art Director Angela Paris
- Executive Producer Megan Moore
- Producer Aristides McGarry
To demonstrate the power of collective good, the insurance giant State Farm is challenging all agents and employees to do 100 acts of good in advance of its 100th anniversary in 2022.
The message that individual small actions can have a collective big impact could come across as a tad pious, but not when you have that master of pottiness, Pons Jewell, at the helm.
His delightful film On the Board created by DDB Chicago and produded by Reset, references real good turns undertaken by State Farm associates and agents.
Told through an escalating friendly competition between co-workers, it shows two dudes going to greater lengths to top each other’s goodness – when one saves a cute ‘lil turtle, his colleague goes for a whale. Totes hilar.
