ICRC keeps missing relatives in the picture
Photographs of those who've disappeared come to life and tell their stories in this emotional campaign out of Cheil Spain.
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- Agency Cheil Worldwide/Madrid
- Production Company Landia/Spain
- Director Maxi Blanco
- Producer Sergio Huertas
- Post Production McNulty
- Sound Designer Sonomedia
- Executive Creative Director Joaquin Espagnol
- Creative Nicolas Diaco
The International Committee of the Red Cross (ICRC) has launched a campaign highlighting the tireless efforts made by families seeking their missing relatives.
Created by Cheil Spain, the 90-second film plays on the all-too-sadly familiar scenario of people posing with photographs of loved ones who've disappeared, but gives it a twist by bringing the static images to life and allowing the lost relatives tell their own story for the first time.