In the Click of time
In new-land director Marcus Ibanez's new film for Medecins Sans Frontieres, a bit of button-bashing sees some serious results.
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Credits
powered by
- Agency The Unicorn/Denmark
- Production Company New Land
- Director Marcus Ibanez
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Credits
powered by
- Agency The Unicorn/Denmark
- Production Company New Land
- Director Marcus Ibanez
- Executive Producer/Producer Sara Samsoe
- DP Erik Henriksson
- Editor Nikolaus Kohler
- Colorist Sofie Borup
- Sound Brian Dyrby
- Music Freja Drakenberg
- VFX Supervisor Sunit Parekh
- VFX Supervisor Tonni Zinck
- Creative Director Peter Metcalfe
- Art Director Mikkel Moller
- Sound Jakob Strandgaard
- Editor Online Victor Beckmann
Credits
powered by
- Agency The Unicorn/Denmark
- Production Company New Land
- Director Marcus Ibanez
- Executive Producer/Producer Sara Samsoe
- DP Erik Henriksson
- Editor Nikolaus Kohler
- Colorist Sofie Borup
- Sound Brian Dyrby
- Music Freja Drakenberg
- VFX Supervisor Sunit Parekh
- VFX Supervisor Tonni Zinck
- Creative Director Peter Metcalfe
- Art Director Mikkel Moller
- Sound Jakob Strandgaard
- Editor Online Victor Beckmann
Demonstrating the effect donations can have on charitable endeavours is a staple for appeal commercials, but few do it in as intriguing or attention-grabbing a manner as this well-constructed spot from new-land's Marcus Ibanez.
Following a person in distress to their eventual hospital bed, Click sees medical items and personnel appear in a flash accompanied by a familiar tapping sound.
Neatly drawing the line between online activity and eventual reality, the film's intimate direction and simple-yet-effective effect makes for an impactful and impressive message.
