It's All About Teamwork with Fiverr
Fiverr launches tongue-in-cheek UK ad spot through Arts & Sciences/London.
In the workplace/office, as in life, victory is claimed by all. That seems to hold true when collaborating with Fiverr freelancers, as showcased in Fiverr's latest UK campaign, It's All About Teamwork.
The campaign features three employees who highlight the successful work and productive collaboration they had with Fiverr's freelancers, emphasising their own contributions, significant or otherwise. Mostly otherwise.
To bring this concept to life, Fiverr partnered with Arts & Sciences London and Director Craig Ainsley AKA Frank Atlantic to create a mockumentary style ad inspired by The Office. Adopting a handheld camera style, the team captured a sense of authenticity, relying on deadpan reactions and awkward moments that perfectly fit the genre.
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- Agency Client Direct
- Production Company Arts & Sciences/London
- Director Frank Atlantic
- Post Production Black Kite Studios
- Producer Lauren Highman
- VP Design Nadav Barkan
- Creative Director Ami Alush
- Creative Shiran Romano
Ami Alush, Creative Director at Fiverr commented: "As we brainstormed ideas for the campaign, we recalled a commonly observed phenomenon in workplaces: the sudden appearance of individuals claiming credit for great work they had minimal involvement in. We wanted to take this awkward moment in work-life and bring some humour to it, while allowing us to present the high-quality work of freelancers on the Fiverr platform".
All parties involved want to emphasise that this successful outcome was absolutely the result of terrific teamwork.