It's All About Teamwork with Fiverr

In the workplace/office, as in life, victory is claimed by all. That seems to hold true when collaborating with Fiverr freelancers, as showcased in Fiverr's latest UK campaign, It's All About Teamwork.

The campaign features three employees who highlight the successful work and productive collaboration they had with Fiverr's freelancers, emphasising their own contributions, significant or otherwise. Mostly otherwise.

To bring this concept to life, Fiverr partnered with Arts & Sciences London and Director Craig Ainsley AKA Frank Atlantic to create a mockumentary style ad inspired by The Office. Adopting a handheld camera style, the team captured a sense of authenticity, relying on deadpan reactions and awkward moments that perfectly fit the genre.

Fiverr – It's All About Teamwork

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Agency Client Direct
Production Company Arts & Sciences/London
Director Frank Atlantic

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Credits

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Agency Client Direct
Production Company Arts & Sciences/London
Director Frank Atlantic
Post Production Black Kite Studios
Producer Lauren Highman
VP Design Nadav Barkan
Creative Director Ami Alush
Creative Shiran Romano

Creative Nimrod Maiman
Creative Ronen Kornberg
Motion Designer Adi Gueta

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Ami Alush, Creative Director at Fiverr commented: "As we brainstormed ideas for the campaign, we recalled a commonly observed phenomenon in workplaces: the sudden appearance of individuals claiming credit for great work they had minimal involvement in. We wanted to take this awkward moment in work-life and bring some humour to it, while allowing us to present the high-quality work of freelancers on the Fiverr platform".

All parties involved want to emphasise that this successful outcome was absolutely the result of terrific teamwork.