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Vodafone – The Neo Kids Shoot Featuring David Gandy

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David Gandy - who has worked with some of the biggest photographers and brands in the world - was tasked with unveiling Neo, the smart kids watch which is a new collaboration between Vodafone and Disney. 

To do that though, Gandy was directed by eight-year-old photographer, ‘Lil’ J-Peg’, accompanied by an all-children production crew, in this sweet and funny - and very tongue in cheek - spot. 

The campaign was created by One Green Bean, and Lil' J-Peg was himself directed by MindsEye's Benjamin Green, who said of the film: "It was a real treat to create the ultimate nightmare photo shoot for one of the world's top models. David was a joy to work with, although apparently Lil J is directing his next film."

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