JFK takes a shot at the Moon
Digitas Boston and UNIT9 mark the 50th anniversary of the Apollo 11 landing with an AR app and film spotlighting the president's visionary thinking.
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Credits
powered by
- Agency Digitas/Boston
- Production Company UNIT9/London
- Director Jonathan Pearson
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Credits
powered by
- Agency Digitas/Boston
- Production Company UNIT9/London
- Director Jonathan Pearson
- Executive Producer Adam Dolman
- Editor Toby Conway-Hughes
- Post ENVY
- Producer Geoff Stickler
- DP Gary Shawcross
- Art Director Chris Lightburn-Jones
- VP Executive Producer Amber Harris
- VP Group Director, Creative Mark Philip
- Senior Art Director Michael Walsh
- Senior Copywriter Jason Ziehm
Credits
powered by
- Agency Digitas/Boston
- Production Company UNIT9/London
- Director Jonathan Pearson
- Executive Producer Adam Dolman
- Editor Toby Conway-Hughes
- Post ENVY
- Producer Geoff Stickler
- DP Gary Shawcross
- Art Director Chris Lightburn-Jones
- VP Executive Producer Amber Harris
- VP Group Director, Creative Mark Philip
- Senior Art Director Michael Walsh
- Senior Copywriter Jason Ziehm
Today is the 50th anniversary of the Apollo 11 moon landing, and among the plethora of tributes to the out-of-this-world feat is JFK Moonshot, an immersive augmented reality experience which celebrates the vision of then-president John F. Kennedy.
Released by The John F. Kennedy Presidential Library, the AR documentary app aims to spotlight JFK’s pivotal role in getting the lunar exploration program off the ground.
Created by Digitas Boston and UNIT9, the app is being promoted by a 40-second spot, Full Circle, directed by UNIT9’s Jonathan Pearson, which features excerpts from Kennedy’s 1962 speech about how the US would build the technology to get to the moon within the decade.
