Krungsri's simple bank statement to Thai borrowers
Using still images and fun audio conversations, this cheeky campaign from The Leo Burnett Group Thailand shows how low-fi techniques can get high-flying results.
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Credits
powered by
- Agency Leo Burnett/Bangkok
- Production Company Factory 01
- Director Wuthisak Anarnkaporn
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Unlock full credits and more with a Source + shots membership.
Credits
powered by
- Agency Leo Burnett/Bangkok
- Production Company Factory 01
- Director Wuthisak Anarnkaporn
- Chief Creative Officer Sompat Trisadikun
- Exec Creative Director Sompat Trisadikun
- Creative Director Sarut Yungcharoen
- Art Director Sarut Yungcharoen
- Art Director Pradipa Charnpinyo
- Editor Kemachad Gunpai
- Editing Matad
- Post Production One Cool Production
- Sound Design Pumpumpumpum
- Music Mellow Tunes
- Producer Rungtawan Nanthasaen
- Editor Sippanart Olarnsaritkul
- Producer Rungrudee Chinpratan
Credits
powered by
- Agency Leo Burnett/Bangkok
- Production Company Factory 01
- Director Wuthisak Anarnkaporn
- Chief Creative Officer Sompat Trisadikun
- Exec Creative Director Sompat Trisadikun
- Creative Director Sarut Yungcharoen
- Art Director Sarut Yungcharoen
- Art Director Pradipa Charnpinyo
- Editor Kemachad Gunpai
- Editing Matad
- Post Production One Cool Production
- Sound Design Pumpumpumpum
- Music Mellow Tunes
- Producer Rungtawan Nanthasaen
- Editor Sippanart Olarnsaritkul
- Producer Rungrudee Chinpratan
It's easy to think you want something when you don't really need it. Hell, we work in advertising - it's kinda what we do...
However, this eye-catchingly lo-fi pair of spots from The Leo Burnett Group Thailand for Krungsri First Choice's app manage to get their 'we help you make the right decisions' point across with enjoyable ease.
Utilising realistic VO and basic still imagery, both Camera and Tent go to show that a decent message can be conveyed without an expensive shoot, something more and more brands will have to think about in the coming months.
Credits
powered by
- Agency Leo Burnett/Bangkok
- Production Company Factory 01
- Director Wuthisak Anarnkaporn
-
-
Unlock full credits and more with a Source + shots membership.
Credits
powered by
- Agency Leo Burnett/Bangkok
- Production Company Factory 01
- Director Wuthisak Anarnkaporn
- Chief Creative Officer Sompat Trisadikun
- Exec Creative Director Sompat Trisadikun
- Creative Director Sarut Yungcharoen
- Art Director Sarut Yungcharoen
- Art Director Pradipa Charnpinyo
- Editor Kemachad Gunpai
- Editing Matad
- Post Production One Cool Production
- Sound Design Pumpumpumpum
- Music Mellow Tunes
- Producer Rungtawan Nanthasaen
- Editor Sippanart Olarnsaritkul
- Producer Rungrudee Chinpratan
Credits
powered by
- Agency Leo Burnett/Bangkok
- Production Company Factory 01
- Director Wuthisak Anarnkaporn
- Chief Creative Officer Sompat Trisadikun
- Exec Creative Director Sompat Trisadikun
- Creative Director Sarut Yungcharoen
- Art Director Sarut Yungcharoen
- Art Director Pradipa Charnpinyo
- Editor Kemachad Gunpai
- Editing Matad
- Post Production One Cool Production
- Sound Design Pumpumpumpum
- Music Mellow Tunes
- Producer Rungtawan Nanthasaen
- Editor Sippanart Olarnsaritkul
- Producer Rungrudee Chinpratan
