Los Pérez goes all the way with Tinder

Tinder – Going All The Way

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Agency Mischief/Brooklyn
Production Company Biscuit Filmworks/USA
Director Los Perez

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Credits

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Agency Mischief/Brooklyn
Production Company Biscuit Filmworks/USA
Director Los Perez
Managing Director Shawn Lacy
Executive Producer Andrew Travelstead
Production Manager Zoe Travica
Service Company Grayskull
Executive Producer Daniel Monedero

Executive Producer Jesus Alamo
VFX The Action Unit
VFX Supervisor Juan Carlos Davila
Editorial Rock Paper Scissors
Editor Jamie Foord
Executive Producer Justin Kumpata
Managing Director Eve Kornblum
Assistant Editor Austin Valenti

VFX Parliament VFX
Color Royal Muster
Colorist Julia Rossetti
Executive Producer Thatcher Peterson
Music Banjo Soundscapes
Composer Ivan Llopis
Music Producer Ivan Llopis
Record & Mix Grayson Music

Audio Director Mark Domitric
Audio Executive Producer Kelly McCluskey
Sound Engineer Vlad Nikolic
Sound Designer Ben Swarbrick
Music Supervisor Rich Hamilton
Chief Creative Officer Greg Hahn
Executive Creative Director Bianca Guimaraes
Executive Creative Director Kevin Mulroy

Associate Creative Director Eleanor Rask
Executive Producer Javier Alejandro
Associate Creative Director Trevor Joplin
Designer Sabrina Saccente
DP Daniel Fernandez Abello
Production Designer Anna Colomer
Senior Producer Hannah Kessler
Senior Producer Coleman Sweeney

Executive Vice President Production Will Dempster
Executive Vice President Prouction Will Dempster
Senior Producer Taylor Colbert
Animation Joseph Ryan

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The explosive connection between lovers is expressed beautifully in this cracking spot for dating app Tinder from Biscuit directors Los Pérez.

Starring a couple that smooch so hard the world spins around them, Going All The Way sees curtains billow, furniture blast and gravity get defied in a poetic interpretation of desire.

With a lovely concept from agency Mischief, the Los Pérez duo utilise all of the tricks in their expansive skillset, creating a visual flourish that's as charming as it is captivatingly carnal.

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The hero film is accompanied by three shorter spots that showcase familiar dating tropes with some nifty edits.

"Tinder's challenge to us was bigger than a change of brand perception—it was a change of dating perception," says Bianca Guimaraes, ECD and Partner at Mischief. "For more than ten years Tinder has made it easy and fun for members to meet up, yet along the way, some people have grown cynical about online dating. Today, there’s a new generation of people who aren’t jaded by dating, nor do they define dating the same way.

"The opportunity for Tinder is to communicate the infinite possibilities that exist on Tinder that lead to a one-time vibe or a long-term relationship. We were inspired by how a match can launch into any one of those outcomes."

"We were inspired by the new generation and how uniquely they look at themselves and their dating lives,” adds Melissa Hobley, Tinder Global Chief Marketing Officer.

“Defined as a one-night-stand ten years ago, only 25% of young daters believe a hookup is defined in the same way today. Tinder doesn't tell you who or how to date, and offers so many different possibilities! We welcome all types of people and relationships whether they last for a few messages exchanged on the app, a day, a night, or a lifetime."