McDonald’s delivers guilty pleasures

How do you market a cheeky burger ‘n’ fries in the age of increasing healthy-eating initiatives? 

This smart campaign for McDonald’s Finland bravely embraces the fact that folk can feel a little bashful about scoffing Maccy Ds with a slick film directed by Nalle Sjöblad through Lucy Loves Stories, titled For Those Who Don’t Eat at McDonald’s, 

Promoting the brand's McDelivery and Drive Thru services, the film depicts three characters desperate to get their Maccy D fixes, without being seen to eat at Maccy D's. 

One is dressed Deep Throat-style and arranges a shady drop in an underground carpark, another another adopts a cunning disguise, the third sheepishly leaves instructions for the naughty snack to be left outside the door. 

The main film is accompanied by three shorter films that follow the individual's stories.