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Bazar Chic – #SwitchToBazarChic

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Hapless masked robbers find they’re late to the heist party in this droll spot from Paris agency Change

In a bid to set itself apart from other shopping platforms, the French e-commerce company BazarChic has released an amusing campaign with the message that independent thinking is the way forward. 

Directed by Julian Nodolwsky, through Sovage, with the slick cinematic feel of a crime caper, the spot sees three armed gangs in various masks simultaneously converge on the same bank and get their pantalons in a bunch trying to work out who’s holding up who. 

This affords a bank worker the chance to engage in a nice bit of Gallic shrugging. 

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