Nescau's plastic parable
The Nestle brand's effective spot sees a baby grow into a young man in the length of time it takes for a plastic straw to do... nothing.
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Credits
powered by
- Agency Ogilvy & Mather/Sao Paulo
- Production Company Modernista Creative Producers
- Director Alexandre Lucas
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Credits
powered by
- Agency Ogilvy & Mather/Sao Paulo
- Production Company Modernista Creative Producers
- Director Alexandre Lucas
- Chief Creative Officer Felix del Valle Conde
- Executive Creative Director Marcio Fritzen
- Associate Creative Director Diego Wortmann
- Art Director John Bogea
- Head of Art Ricardo Leme Lopes
- Post Production Mosh Post/Sao Paulo
- Executive Producer Marcelo Monteiro
- Executive Producer Alexandre Lucas
- Sound Design Jamute
- Producer Fabiano Beraldo
- Producer Juliana Henriques
- Director Jan Monczka
- DP Fernando Bertoluci
- Editor Marcio Fritzen
- Art Director Diego Wortmann
- Editor Rafael Figueiredo
Credits
powered by
- Agency Ogilvy & Mather/Sao Paulo
- Production Company Modernista Creative Producers
- Director Alexandre Lucas
- Chief Creative Officer Felix del Valle Conde
- Executive Creative Director Marcio Fritzen
- Associate Creative Director Diego Wortmann
- Art Director John Bogea
- Head of Art Ricardo Leme Lopes
- Post Production Mosh Post/Sao Paulo
- Executive Producer Marcelo Monteiro
- Executive Producer Alexandre Lucas
- Sound Design Jamute
- Producer Fabiano Beraldo
- Producer Juliana Henriques
- Director Jan Monczka
- DP Fernando Bertoluci
- Editor Marcio Fritzen
- Art Director Diego Wortmann
- Editor Rafael Figueiredo
A lot of things happen in 20 years. Children grow to adults. Technology leaps expectations. Plastic... stays the same.
Showcasing the everlasting effect of plastic waste in a tight and effective manner, Nescau, Nestlé’s leading chocolate beverage brand in Brazil, has created Teodoro - a smart spot that shows the ageing process of the titular character in comparison to a drinking straw left in the ocean.
Neatly aping the 'one second a day' fast-paced montage style of many a web-film, Ogilvy Brazil manages to both intrigue and educate in a surprisingly short space of time.
