Share

McDonald's – McCafe Iced Latte

Credits
powered by Source

Unlock full credits and more with a Source membership.

Credits
powered by Source
Show full credits
Hide full credits
Credits powered by Source

The weather's warming up and the sun is shining, which means one thing: iced coffees!

To plug the new McCafé Iced Latte, McDonald’s and Leo Burnett London have released another installment of the McCafé ‘We Could’ campaign, with a 30-second spot poking fun at the world of coffee advertising.

Helmed by Us via Academy, the ad highlights all the ridiculous cliches the brand could have used to launch the beverage - ‘a dramatic explosion of ice and coffee’ or ‘a visual metaphor to highlight how cold the coffee is’, contrasted with McDonald's refreshingly no-nonsense approach.  

Share