New Vauxhall campaign tells fairytales in reverse

Vauxhall – Jack & The Beanstalk

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Agency McCann/London
Production Company Coffee & TV

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Agency McCann/London
Production Company Coffee & TV
Creative Director Martin Allan
Executive Creative Director Eduardo Battiston
Executive Creative Director Nick Cooper / (Creative Director)
Chief Creative Officer Vince McSweeney
Executive Creative Director Chris Robertson
Senior Copywriter Alberto Espeja Velicia

Senior Art Director Jamie Buckingham
Art Director Josh George / (Art Director)
Animation Supervisor Catherine Elvidge
CG & Animation Adrian Russell
CG & Animation Richard Costin
Art Director Steve Waugh
Producer Charlotte Hopkins

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To highlight the benefits of the Astra’s reverse parking camera, Vauxhall has released a clever animated campaign that tells fairy tales backwards.

Three classic children's stories - Jack & The Beanstalk, Cinderella and The Ugly Duckling - get the reverse treatment; each film sees its eponymous character start with the traditional happy ending, then work their way back to humble and infinitely more miserable beginnings.

Vauxhall – Cinderella

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Agency McCann/London
Production Company Lobo
Director Gabriel Nobrega

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Agency McCann/London
Production Company Lobo
Director Gabriel Nobrega
Executive Creative Director Eduardo Battiston
Executive Creative Director Nick Cooper / (Creative Director)
Chief Creative Officer Vince McSweeney
Executive Creative Director Chris Robertson
Senior Copywriter Alberto Espeja Velicia

Senior Art Director Jamie Buckingham
Art Director Felipe Jornada
Animation Supervisor Jerome Saravas
Rigging Henrique Ribeiro

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Tied together by the tagline: "When you go backwards, things don't always work out for the best", the three spots were created by McCann Worldgroup's dedicated Vauxhall agency, Velocity and MRM Madrid, in collaboration with animators from around the world

Each film was briefed to a different animation house, with Coffee & TV in London retelling Jack & The Beanstalk, Mach Studio in Madrid working on The Ugly Duckling and Vetor Zero/LOBO in Brazil putting a depressing spin on Cinderella.