Optus sets off to the races
Summer has been particularly hard on kids, but a group of ingenious pre-teens gets together in this quirky ad to built an ambitious multi-apartment racecourse.
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Credits
powered by
- Agency Special Group/Auckland
- Production Company Finch
- Director Christopher Riggert
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Credits
powered by
- Agency Special Group/Auckland
- Production Company Finch
- Director Christopher Riggert
- Post Online Blackbird
- Sound Design Rumble Studios
- Chief Creative Officer Tony Bradbourne
- Creative Director Matt Simpkins
- Executive Creative Director Lisa Fedyszyn
- Executive Creative Director Jonathan McMahon
- Producer Sally Lankshear
- Executive Producer Loren Bradley
- Producer Claire Thompson
- Editor Jack Hutchings
- Colourist Ben Eagleton
Credits
powered by
- Agency Special Group/Auckland
- Production Company Finch
- Director Christopher Riggert
- Post Online Blackbird
- Sound Design Rumble Studios
- Chief Creative Officer Tony Bradbourne
- Creative Director Matt Simpkins
- Executive Creative Director Lisa Fedyszyn
- Executive Creative Director Jonathan McMahon
- Producer Sally Lankshear
- Executive Producer Loren Bradley
- Producer Claire Thompson
- Editor Jack Hutchings
- Colourist Ben Eagleton
Directed by Christopher Riggert, It Starts With Yes is a charming and lighthearted ad about lockdown that isn’t concerned with lockdown.
The kids of a multi-level apartment building come together during socially distant isolation to build a course full of inventive tricks, stunts, and jumps for a pair of toy cars. The course winds around a man in a jacket and shirt but no pants, a curious cat, a woman giving a quarantine haircut, and a mom doing yoga. The sound effects and music track from Rumble Studios are reminiscent of the 90s spy films, full of low bass and zooming engines.
Fun, cheerful, and beautifully shot and edited, Finch’s production quality belies the fact that it was shot in separate apartments under lockdown restrictions. The sheer amount of effort to build all those courses fills you with nostalgia, sending you right back to orange-neon colored 90s.
