Park MGM showcases why It Could Only Happen Here film narrated by Jason Schwartzman

If you’ve been to one Las Vegas resort, you’ve been to them all, right?

Not true when it comes to Park MGM, the newest destination on The Strip offering anything but a one-dimensional, one-note experience. Which is what makes it so unstoppably engaging.

To showcase all this, the film, directed by renowned MJZ filmmaker Fredrik Bond and voiced by cult hero actor Jason Schwartzman, takes viewers on a wild, ever-changing, seriously entertaining ride through one evening at PARK MGM. At every turn, we discover another surprising, unexpected, delightful aspect of the property and the experiences that could happen only there. Designed to appeal to an increasingly harder-to-please audience, we see that Park MGM represents a carefully curated yet wildly diverse selection of offerings.

MGM – See Why It Could Only Happen Here

Credits

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Agency McCann/New York
Production Company MJZ/USA
Director Fredrik Bond

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Credits

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Agency McCann/New York
Production Company MJZ/USA
Director Fredrik Bond
Chief Creative Officer Thomas Murphy
Chief Creative Officer Sean Bryan
Chief Production Officer Nathy Aviram
Creative Director Jordan Kramer
Creative Director Leopold Billard

Creative Director Jon Vall
Creative Director Christian Beckett
Executive Creative Director Caprice Yu
Executive Producer Deborah Archambault
Producer Dan Gross
Executive Producer Kate Leahy
Executive Producer David Zander
DP Roman Vasyanov

Edit Company Whitehouse Post/New York
Assistant Editor Rachel Hamburger
Producer Ryan Smith / (Producer)
Executive Producer Caitlin Grady
Music Company Human Music & Sound Design/USA
Creative Lead Morgan Visconti
Composer/Creative Lead Gareth Williams
Executive Producer James Dean Wells

VFX Company Method Studios/New York
Audio Post PLUSHNyc
Sound Design/ Audio Post Nicole Pettigrew
Audio Post Rob Fielack
Colorist Tom Poole
Producer Alexandra Lubrano
Line Producer Line Postmyr
Production Designer Rebecca Perez

Editor Patric Ryan
Producer Cameron Lewis

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A Roy Choi Korean street food restaurant hides behind a bodega that’s next door to a mezcal bar featuring animal-shaped slot machines. A nightclub disguised as a record shop contains decade-specific karaoke rooms, a speakeasy, a hidden burlesque stage, and a double decker bus housing a bar and DJ booth on the patio. The food hall here is Eataly. The NoMad restaurant and bar feels like a library, which is just steps from Park Theater, the home of Lady Gaga and Aerosmith’s Las Vegas residencies.

The campaign, It Could Only Happen Here, launched on local TV in LA and will also be running in NY, as well as national online video. We’ll continue telling the Park MGM story by peeling back the layers of the experience in print, OOH and radio.

There’s simply no other property in Las Vegas that could bring all of this together in one night, in one place. Which is why we say, it could only happen here, at Park MGM.