Pizza Pops champions the world of the wonderfully weird
In this new campaign Pizza Pops has recruited real life oddballs to launch a rallying cry to fellow weirdos across Canada.
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Credits
powered by
- Agency Cossette Communication/Montreal
- Production Company OPC
- Director Jono Hunter
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Credits
powered by
- Agency Cossette Communication/Montreal
- Production Company OPC
- Director Jono Hunter
- Chief Creative Officer Carlos Moreno
- Chief Creative Officer Peter Ignazi
- Creative Director Simon Clancy
- Associate Creative Director Jake Bundock
- DP Adam Marsden | (DP)
- Executive Producer Harland Weiss
- Executive Producer Donovan Boden
- Development Producer Emily Harris
- Editor Michael Barker
- Executive Producer Kristina Anzlinger
- VFX/Post Artjail/Canada
- Executive Producer Leslie McCartney
- VFX Supervisor/Lead Flame Artist Steve Mottershead
- Colorist Clinton Homuth
- Audio Post Apollo Studios
- Executive Producer Tom Hutch
- Executive Creative DIrector James Zentil
- Creative Director Jacob Greer
- Copywriter Ryan Kukec
- Producer Max Brook
- Assistant Editor Scott Edwards
- Music Director Daenen Bramberger
Credits
powered by
- Agency Cossette Communication/Montreal
- Production Company OPC
- Director Jono Hunter
- Chief Creative Officer Carlos Moreno
- Chief Creative Officer Peter Ignazi
- Creative Director Simon Clancy
- Associate Creative Director Jake Bundock
- DP Adam Marsden | (DP)
- Executive Producer Harland Weiss
- Executive Producer Donovan Boden
- Development Producer Emily Harris
- Editor Michael Barker
- Executive Producer Kristina Anzlinger
- VFX/Post Artjail/Canada
- Executive Producer Leslie McCartney
- VFX Supervisor/Lead Flame Artist Steve Mottershead
- Colorist Clinton Homuth
- Audio Post Apollo Studios
- Executive Producer Tom Hutch
- Executive Creative DIrector James Zentil
- Creative Director Jacob Greer
- Copywriter Ryan Kukec
- Producer Max Brook
- Assistant Editor Scott Edwards
- Music Director Daenen Bramberger
Pizza Pops likes to embrace its unapologetically weird nature – not a pizza, not quite a calzone - and in a new campaign by Cossette this is done whole-heartedly .
The new two-and-a-half-minute film, called What a Time to Be Weird, features one man explaining to a colleague why being weird is good, and highlights the popularity of cosplay, K-Pop, box-set binging and more.
It's directed by Jono Hunter through OPC and is a satisfyingly odd addition to the sector. “It’s definitely a good time to be weird in our culture right now and we decided to celebrate that,” says Jacob Greer, Creative Director at Cossette. “By choosing to work with people who are truly passionate about their ‘weird’ hobbies rather than looking at influencers or using actors, we are connecting in a personal way with our fans and inviting them to celebrate with us.”
Cossette criss-crossed the country, visiting comic conventions and university campuses to find cosplayers, larpers, puppeteers, competitive eaters and more – not just to star in the campaign but to help create it, with a hand in everything from the wardrobe, animation, music and art direction. The result is a spot that speaks to all things weird and good.
