PlayStation gets the blood pumping
This new brand spot for Sony's PlayStation 4 is designed to give viewers a taste of the powerful emotions gamers feel when playing on the console.
)
Credits
powered by
- Agency adam&eveDDB/London
- Production Company Iconoclast UK
- Director Romain Gavras
-
-
Unlock full credits and more with a Source + shots membership.
Credits
powered by
- Agency adam&eveDDB/London
- Production Company Iconoclast UK
- Director Romain Gavras
- Editing Trim
- Post Production The Mill/London
- Sound Design 750mph
- Executive Producer Anna Smith Tenser
- Producer Charlotte Woodhead
- DP Andre Chemetoff
- Production Manager Francesca Resteghini
- Editor Tom Lindsay
- Post Producer Claire Melia
- Colourist Damien Van Der Cruyssen
- Chief Creative Officer Richard Brim
- Executive Creative Director Mike Sutherland
- Executive Creative Director Antony Nelson
- Creative Director Darren Beresford
- Creative Director Richard Gayton
- Chief Production Officer Anthony Falco
- Producer Michael MacMillan
- Assistant Producer Charlotte Wickens
- Designer/Typographer King Henry Design
Credits
powered by
- Agency adam&eveDDB/London
- Production Company Iconoclast UK
- Director Romain Gavras
- Editing Trim
- Post Production The Mill/London
- Sound Design 750mph
- Executive Producer Anna Smith Tenser
- Producer Charlotte Woodhead
- DP Andre Chemetoff
- Production Manager Francesca Resteghini
- Editor Tom Lindsay
- Post Producer Claire Melia
- Colourist Damien Van Der Cruyssen
- Chief Creative Officer Richard Brim
- Executive Creative Director Mike Sutherland
- Executive Creative Director Antony Nelson
- Creative Director Darren Beresford
- Creative Director Richard Gayton
- Chief Production Officer Anthony Falco
- Producer Michael MacMillan
- Assistant Producer Charlotte Wickens
- Designer/Typographer King Henry Design
The ferocious barking of a dog, a cavernous pit, a military unit, guns at the ready; the opening of this new Sony PlayStation spot fills you with equal amounts curiosity and trepidation.
Directed by Iconoclast's Romain Gavras and created by adam&eveDDB London, the spot follows the unit as they rappel down into the pit and follow a strange noise that grows louder and louder...
“We hope to continue to surprise our fans through the stories told from the lens of the PlayStation Brand,” says Mary Yee, VP of Global Marketing, Sony Interactive Entertainment. “The powerful connection to the best games in the world create memorable moments that thrill, excite, and awe the player. Presented through the suspenseful tone of ‘Heart,’ we wanted to capture and emulate some of those gripping and unexpected emotional instances that PlayStation has delivered over the past 25 years.”
