Post-marathon, Nike celebrates NYC
Eliud Kipchoge encourages the city to see everyone as a runner, even if they don’t lace up for the marathon.
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Credits
powered by
- Agency R/GA New York
- Production Company The Custom Family
- Director Adam Donald
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Credits
powered by
- Agency R/GA New York
- Production Company The Custom Family
- Director Adam Donald
- Copywriter Leah Alfonso
- Composer Nick Crane
- Editing Company Uppercut/New York
- Editor Paul La Calandra
- Post Producer Nick Crane
- Music Racket Club
- Executive Producer Larry McCrudden
- Assistant Editor Nick Ljubicich
- Audio Post Rainhouse Music
- Music Company Jacob Wasserman
- Producer Jacob Wasserman
- DP Real Sprague
- Color Company "UEFA Champions League Theme" Tony Britten & Georg Frideric Handel
- Colorist Brett Price
- Talent Eliud Kipchoge
Credits
powered by
- Agency R/GA New York
- Production Company The Custom Family
- Director Adam Donald
- Copywriter Leah Alfonso
- Composer Nick Crane
- Editing Company Uppercut/New York
- Editor Paul La Calandra
- Post Producer Nick Crane
- Music Racket Club
- Executive Producer Larry McCrudden
- Assistant Editor Nick Ljubicich
- Audio Post Rainhouse Music
- Music Company Jacob Wasserman
- Producer Jacob Wasserman
- DP Real Sprague
- Color Company "UEFA Champions League Theme" Tony Britten & Georg Frideric Handel
- Colorist Brett Price
- Talent Eliud Kipchoge
Featuring the 2019 NYC Marathon winner, Eliud Kipchoge, Nike focuses in on the hosts in New York City who say that they’re not runners.
The spot features people running - not in athletic gear, or on a track, or even in sneakers - but through the city. Even without the marathon running through all five boroughs, New York City goes by fast.
With surprising lightness, Nike reminds every New Yorker that they run for the train, out for lunch, and even across traffic (as Kipchoge wryly smirks and says “Even I wouldn’t do that”). Kipchoge’s voice-over feels warm and inviting, and including him in a celebration of the city is a really touching way to uplift him and his incredible athleticism.
Understanding what drives the city with scenes that last just a few seconds, agency, R/GA, and production company, The Custom Family, have really captured the daily spirit of the metropolis.
