Reconstructing accidents? That's worth a tenor

When is an opera singer not an opera singer? When he's an... accident reconstruction performer!?

In their first work for insurance comparison site GoCompare, Droga5 have retained the services of brand mascot Gio Compario (real name Wynne Evans), but instead of having him belt out his trademark ditty, they instead are making him belt-up to perform accident reconstructions.

In the first spot of a series, directed by Biscuit's Jeff Low, Evans (as himself) talks viewers through how having the right car insurance matters whilst Compario (in costume) reenacts a genuine, claimed incident.

“Some people love Gio Compario, some people hate him," Droga5's David Kolbusz comments, "but regardless of how you feel about Britain’s most ubiquitous tenor, you never forget him. And so our challenge was to take a valuable brand asset and imbue him with new meaning. Make him a lightning rod for customer pain points and a catalyst for change in the sector. Gio is no longer just a mouthpiece for the brand but a representation of the average Briton and a crash test dummy to boot.

“The new identity we’ve created, made manifest in a wide-ranging out of home campaign, uses playful design to demonstrate that you can scream from a poster site and still look good.”