Remarkable style with Macy’s fall fashion campaign

Fall is a fresh start and a chance to reintroduce the world to our most remarkable selves.

Macy’s incredible assortment of fashion, accessories, home and beauty is full of perfect pieces to make shoppers feel confident, while cooling temperatures offer new ways to layer trends in a way that feels totally personal.

“The start of autumn truly sparks a renewed sense of creativity as it relates to getting dressed,” said Durand Guion, vice president, Macy’s Fashion Office. “We’ve curated the season’s top trends including animal print power and plaid mixing, highlighting the must-have patterns of the season, in addition to a color spotlight on green and all of its rich and deep variations. Our take on beauty this season celebrates a bold and beautiful look. This fall, we’ll offer more style options than ever to help her express a remarkable sense of individual style.”

Macy's – Be Remarkable

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Agency BBDO NY
Production Company PRETTYBIRD
Director Fleur Fortune

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Credits

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Agency BBDO NY
Production Company PRETTYBIRD
Director Fleur Fortune
Associate Creative Director Kathryn Kvas
Chief Creative Officer David Lubars
Chief Creative Officer Greg Hahn
Executive Creative Director Danilo Boer
Executive Creative Director Marcos Kotlhar

Executive Producer Dan Blaney
Producer Corie Rosenblatt
Director of Production Services Jessica Nugent
Executive Producer Kerstin Emhoff
DP Evan Prosofsky
Executive Producer Eve Kornblum
Edit Company Rock Paper Scissors
Producer Lisa Barnable

Producer Jennifer Greenfield
Editor Mikkel EG Nielsen
Assistant Editor Alex Liu
VFX Company Blacksmith
Executive Producer Charlotte Arnold
Music Supervisor Andrew Kahn
Music Producer Morgan Thoryk
Audio Post Sonic Union

Audio Engineer Fernando Ascani
Head of Production Tracy Hauser
Line Producer Julie Sawyer
VFX Supervisor Eliza Randall
VFX Producer Bindy St Leger
Sound Designer Brian Emrich
Art Director Cesar Finamori

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Macy’s fall campaign, “For Every You,” features the power of fashion as self-expression and follows women on the journey to the ideal look to the soundtrack of Lizzo’s ‘Like a Girl.’ Women choose an outfit for more than outward appearance, as a look can also express who they want to become while wearing it.

Macy’s vast fashion selection gives women freedom to express all parts of themselves and bring their inner dreams and aspirations into the world. Produced by Macy’s in collaboration with BBDO New York, the 30-second spot will begin airing across television and digital September 8, along with robust supportive content rolling out across digital and social.