Rom hits the pitch deck hard
The fans may be gone, the athletes told to stay home, the refs hanging up their whistle lanyards...but advertising...that’s got to stick around, surely.
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Credits
powered by
- Agency McCann/Bucharest
- Production Company Multi Media Est
- Director Radu Munteanu
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Credits
powered by
- Agency McCann/Bucharest
- Production Company Multi Media Est
- Director Radu Munteanu
- Chief Creative Officer Adrian Botan
- Chief Creative Officer Catalin Dobre
- Creative Director Ioana Zamfir
- Creative Director Alexandru Vasile
- Content Director Ion Cojocaru
- Group Creative Director Adina Stanescu
- Group Creative Director Laura Belc
- Copywriter Cosmin Voicu
- Art Director Laura Catea
Credits
powered by
- Agency McCann/Bucharest
- Production Company Multi Media Est
- Director Radu Munteanu
- Chief Creative Officer Adrian Botan
- Chief Creative Officer Catalin Dobre
- Creative Director Ioana Zamfir
- Creative Director Alexandru Vasile
- Content Director Ion Cojocaru
- Group Creative Director Adina Stanescu
- Group Creative Director Laura Belc
- Copywriter Cosmin Voicu
- Art Director Laura Catea
So your sporting event’s been canceled? That’s a bummer...do you still need a sponsor though?
The business that launched a chocolate bar in one of the worst years to launch any kind of business knows that marketing is key to the success of any brand. And you know, with a limited budget now seems like the perfect time to scoop up a discarded music festival or comic con. In this series of ads, ROM chocolate makes the pitch; who cares if it’s cancelled? We want to be a part of it.
This clever and sweetly earnest campaign from McCann Bucharest directed by Radu Munteanu of Multi Media Est is the first in a series of placements by the Romanian candy brand. With a spokesman who is charming and easily excitably, I’m sure that someone will go for a trophy made of chocolate rather than Tiffany-crafted silver.
