Sainsbury's dips into the Dickensian for its fruity Christmas offering
Wieden+Kennedy and Ninian Doff's festive tale is a heartwarming rib-tickler which counters Victorian viciousness with festive funnies.
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Credits
powered by
- Agency Wieden + Kennedy/London
- Production Company Pulse Films/London
- Director Ninian Doff
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Credits
powered by
- Agency Wieden + Kennedy/London
- Production Company Pulse Films/London
- Director Ninian Doff
- Production Service Icon Films
- Editing Stitch
- Post Production Time Based Arts
- Assistant Director Rob Blishen
- Managing Director James Sorton
- Producer Lucy Kelly
- Producer George Saunders
- Production Manager Ben Burdock
- Production Designer Jon Henson
- DP John Mathieson
- DP (Food) Matt Fox / (DP)
- Editor Leo King
- Edit Managing Director Angela Hart
- 2D Lead Leo Weston
- CG Lead Sam Osborne
- Post Producer Josh Robinson
- Creative Tom Bender
- Creative Tom Corcoran
- Creative Tomas Coleman
- Creative Mat Kramer
- Producer Richard Adkins
Credits
powered by
- Agency Wieden + Kennedy/London
- Production Company Pulse Films/London
- Director Ninian Doff
- Production Service Icon Films
- Editing Stitch
- Post Production Time Based Arts
- Assistant Director Rob Blishen
- Managing Director James Sorton
- Producer Lucy Kelly
- Producer George Saunders
- Production Manager Ben Burdock
- Production Designer Jon Henson
- DP John Mathieson
- DP (Food) Matt Fox / (DP)
- Editor Leo King
- Edit Managing Director Angela Hart
- 2D Lead Leo Weston
- CG Lead Sam Osborne
- Post Producer Josh Robinson
- Creative Tom Bender
- Creative Tom Corcoran
- Creative Tomas Coleman
- Creative Mat Kramer
- Producer Richard Adkins
There are few literary figures as closely associated with the festive period as ol' Charles Dickens.
Aside from, y'know, basically reviving many of the practices and rituals of the season, it's hard to imagine a Victorian Christmas scene without many of the tropes of his classic tales.
Though not following a particular story from the legendary scribe, Sainsbury's' rich and delightful new Christmas spot, Nicholas the Sweep, has a distinctly Dickensian feel, with its put-upon orphans, grotesque villains and redemptive saviours.
However, cosy BBC drama this is not, as amongst the sumptuous art direction and perfect ear for the genre from Wieden+Kennedy London, comes the devilish comedic touch of Pulse director Ninian Doff.
Full of 'how did they get away with that' moments to delight (a man waving a severed horse leg at a caged lad being an image to cherish), and with a delicious Father Christmas: Origins (Oliver) twist at the end, this fun and fulsome spot adds just the right amount of cheeky wit to the winning Sainsbury's Xmas recipe.
