Salvatore Ganacci motors in for new promo

If you just read the above teaser for this video and thought, 'what?!' then you're probably not alone, but that doesn't make it any less good.

Directed by Vedran Rupic, who last year directed another Salvatore Ganacci promo called Horse, which won at the Young Director Award, Boycycle is an equally odd but captivating promo (for a track that also features Sebastien Tellier) that sees our eponymous hero break away from his adoptive father to search for love.

"People who are familiar with the world of Salvatore Ganacci will hopefully enjoy this emotional rollercoaster that is Boycycle," said Rupic. "It's a coming-of-age story that leaves none of life's big questions unanswered. Mostly because wrong answers are also answers.”