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Samsung – Everyday Conversation

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OK, so your phone is basically a fully functioning camera and edit suite in one now, so the only thing stopping you from making your own mini-movie is choosing the genre.

Helping the process, and looking mighty-pretty at the same time, is Goodpeople Films director Mohamed El Zayat's style-spreading four-part campaign for Samsung Galaxy, Everyday Conversation.

Aside from the directorial flourishes and fun concept from Leo Burnett Dubai, another major selling point for the films is the starring of Egyptian power-couple Mona Zaki and Ahmed Helmy, putting in playful performances that help sell the setup of identical dialogue/different scenarios to aplomb.

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