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SAS asks What Is Truly Scandinavian?
Scandinavian Airlines' new film takes a tongue-in-cheek, celebratory look at what elements of culture the Scandis pilfered from elsewhere.
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Credits
powered by
- Agency &Co/Copenhagen
- Production Company New Land
- Director Gustav Johansson
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Credits
powered by
- Agency &Co/Copenhagen
- Production Company New Land
- Director Gustav Johansson
- Executive Producer Sara Samsoe
- Producer Adam Holmstrom
- DP Jasper Spanning
- Editor Sam Ostrove
- Edit Assistant Martin Zaar
- Colourist Nicke Johansson
- VFX & Online Kalle Lundberg
- VFX/Animation Per Helin
- Sound Designer Anton Ahlberg
- Composer Pierre Riddez
- Art Director Lea Flodgaard
- Art Director Anna Katrine Winblad Nielsen
- Copywriter Mathias Trads Olesen
- Copywriter Joachim Juel Ulrich
- Copywriter Kristel Kroier
- Creative Director Robert Cerkez
- Graphic Designer Anders Martin Jensen
- Interactive Producer Palle Aufeldt
- Producer Filippa Borg von Bulow
Show full credits
Credits powered by
Credits
powered by
- Agency &Co/Copenhagen
- Production Company New Land
- Director Gustav Johansson
- Executive Producer Sara Samsoe
- Producer Adam Holmstrom
- DP Jasper Spanning
- Editor Sam Ostrove
- Edit Assistant Martin Zaar
- Colourist Nicke Johansson
- VFX & Online Kalle Lundberg
- VFX/Animation Per Helin
- Sound Designer Anton Ahlberg
- Composer Pierre Riddez
- Art Director Lea Flodgaard
- Art Director Anna Katrine Winblad Nielsen
- Copywriter Mathias Trads Olesen
- Copywriter Joachim Juel Ulrich
- Copywriter Kristel Kroier
- Creative Director Robert Cerkez
- Graphic Designer Anders Martin Jensen
- Interactive Producer Palle Aufeldt
- Producer Filippa Borg von Bulow
Meatballs? Nope. Smørrebrød? Not theirs. Decent Parental leave? Nabbed.
Taking a delightfully cheeky look at how traditions and values associated with a region can actually be traced backed to unlikely sources, Scandinavian Airlines (SAS)'s fun 3-minute film, What is truly Scandinavian?, celebrates how travel enriches all.
Created by Danish agency &Co and directed by Gustav Johansson, through production company New Land, the playful tone, tight editing and clever copywriting make this a heartfelt and honest celebration of true social sharing.
